Date Added: 27 April 2022

Fairway rebrands as Forward Travel

Date Added: 27 April 2022
Fairway rebrands as Forward Travel


For more than 30 years, we’ve operated exclusively in professional golf. In that time, we have become the go-to company for golfers, management teams, tour organisers and the media.

We’re the team trusted to provide expert travel management to, from and between major sporting events, allowing them to focus on what they do best

None of that is changing.

We’re as committed to golf and our golf clients as we ever have been.

But we have an exciting opportunity to extend the Fairway proposition into other professional sports — and, with that, introduce a new name to the market.


Why Forward?

As part of the process, many names were under consideration. We also weighed up the merits of keeping Fairway and building its meaning amongst other audiences.

But ultimately, we wanted a name that freed us up to engage people in other relevant sports and tell a story that resonated with them and narrowed in on their needs.

‘Forward’ was chosen for many reasons but we love that it reflects the motion and direction needed for frictionless travel — which is exactly what we’re here to provide.

New sports

In many ways, this is a simple move — taking everything we’ve learned and developed over three decades and adapting it for sports that operate with a similar model.

But it’s also an opportunity to keep learning. To understand the nuances and meet the travel needs of other professional sports communities.

We’re excited by the opportunities in front of us but also about the chance to bring what we learn back to golf.


New identity

With the new name, comes a more modern visual identity, website and suite of communication materials. They better reflect the business we are today and will help us to showcase the full extent of what we can do.

You’ll see plenty of us as we roll out and grow the brand and you can keep up to date with the latest service enhancements, news and insight via our blog and LinkedIn profile.

Exceptional service

Our clients can expect the following after our rebrand;

  • Service continues uninterrupted
  • Extended operating hours, incorporating 7-days-a-week support

  • The introduction of a bespoke booking platform 

  • Flexible billing solutions

  • Onsite support at tournaments

  • Emails will move to (with redirects in place) 

  • Our phone number is unchanged

This is a new chapter for our business and one we’re excited for you to be part of.

Welcome to Forward Travel.




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